Chinese menswear brand Bosideng, begins its introduction to Europe with the opening of their first flagship store in London. Designs for the new store have been created in collaboration with Nick Holland and Ash Gangotra.
Bosideng founder Gao Dekang, began with 8 sewing machines and no money. 26 years later he owns one of the largest fashion companies in China where 10,000 retail outlets operate. Now the brand is aiming to expand into the West. Will it be successful? we will have to wait and see.
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| Oxford Street Bosideng Store |
